What are Book Blog tours? Are they something that you have tried yet? “Book Blog Tours – An Essential Marketing Tool for Authors” covers the topic of Virtual blog tours from beginning to end with the following topics explained:
• What is a book blog tour?
• How is a tour different from Online Public Relations
• How to set goals for a blog tour
• How to choose a Book Blog Tour Company for your book
• Giveaways and Tour Graphics
• Author responsibilities before, during and after the tour
• Follow up and planning for your next tour
• Book Blog Tours from the point of view of a book blogger
This book covers all aspects of a Book Blog Tour in easy to follow language that will help any author take on the challenge of a blog tour with confidence.
I received a copy in exchange for an honest review
As a blog tour organizer and blogger myself this non-fiction book caught my attention. I don’t read a lot of non-fiction books, but this sounded like one I wanted to read. Book Blog Tours – An Essential Marketing Tool for Authors gives a basic and simple explained overview of what a blog tour is about, a bit about finding bloggers, how to gauge their reach, getting reviews for your book and how to handle negative reviews, booking a blog tour, what you can do as a author before, during and after the tour and organizing your own blog tour. I did think the book stayed a bit on the surface, although that’s also because a lot of this depends on how you want to run your tour or which tour organizer you book. There’s a lot of basic knowledge and it gives you a good understanding of the basic concepts.
I didn’t really learn much new from this book, but then again I am a blog tour organizer myself, so I didn’t expect to learn much if anything new, but wanted to get a feel for how valuable this book is for authors. Overall I would say it’s a good book for new authors, who don’t know much about bloggers and blog tours yet. Most of this information can be found online or through experience, so I am not sure if it’s really worth it, but if your a newbie author who wants to have everything simply in one place this book is a good place to start.
I really liked some parts and agreed with the author, but also disagreed on some small points. I really liked how the author emphasized that blog tours don’t sell books. This is such a big misconception and I think that many authors might be disappointed with a tour because they expect that. I always say a blog tour brings you exposure and yes contact as this author mentions and that’s the true value. I also liked her advice about negative reviews and how to handle those as an author and also illuminates how negative reviews aren’t always a bad thing. I felt like Barb had a good understanding of blog tours, bloggers and the whole blogging business and that showed in this book. All the information was spot on, although there was also some subjective information.
I did disagree with a few small points, like how she advices to make a word document instead of a pdf media kit. Yes I do agree that a word document media kit is a good idea, but if you really want to make things easy for a blogger make a premade html media kit, if you know how to do that, as copy and pasting from word often still leads to formatting problems. And I don’t think having only one blogger a day during a tour is ideal. I think multiple bloggers a day works just as well and I think that’s more a personal preference and I sometimes mention that to authors when they book. A longer tour often has more spread out stops and less bloggers a day while a shorter tour or a cover reveal of one day has all those stops in less time. Whether that’s good or bad? I don’t know, I think it depends on what the author prefers.
The book was easy to read and formatted nicely with list and clear and concrete topics. It read easily, but I did think it was pretty short. Like I mentioned before I think this book is great for new authors, but if you already have done a tour and know about the topic you might not find much new here. I liked how the author gave some tips for how authors can promote a tour themselves by sharing and commenting on the post and went into detail about how to handle those things. It might sound obvious, but it’s something authors sometimes forget and I think it can be valuable for authors to help promote their tour that way. Also some tips and advice might be more applicable to some authors or specific situations, not everything is applicable to everyone.
The commenting on blog posts thing is something I think you should decide as author whether you want to do that or not. Not all bloggers are comfortable with it and besides a thanks you I am not sure if commenting is always a good thing, it depends. It’s also more written from an author/ blogger than blog tour company point of view and you notice that in a few details. Like the having a back-up plan for when a blogger doesn’t post, my advice on this topic is to expect as an author that not everyone will post, that’s normal and realistic for blog tours. And no matter how much a blog tour organizer does their best, this is unavoidable and there’s a limit to what you can do about it.
To summarize: this book was well written and easy to understand. I finished the book quickly and while I didn’t learn much new, I do think this book could be valuable for new authors who know very little about bloggers and blog tours. There are some great pieces of advice and I liked how the author emphasized that blog tours don’t necessary have as goal to sell books as that is so true, they mostly helps for exposure. The book was written in a clear and simple manner, it might stay a bit on the surface and not offer much value to authors who know their way around the online community already, but it still was a nice read. It’s obvious the author knows enough about the blogging, writing community and about blog tours. She shares some valuable pieces of advice, although I did disagree with her on a few small things. It’s a nice basic read for when you want a clear and basic guide to blog tours and get an idea of what to expects, how blog tours generally work and what you can do as an author. It is written from an author/ blogger their point of view and you notice that in a few small things. All in all this book is a nice start for new authors and gives you some basic information for when you consider booking of a blog tour.