Lola’s Ramblings is a feature on my blog Lola’s Reviews where I ramble on about a book related or a non-book related topic. These are discussion type of posts where I talk about a topic and readers can weigh in on the topic in the comments. Usually these posts are everything that doesn’t fall under any standard header, like tours, cover reveals, memes, challenges, recaps or reviews. Lola’s Ramblings posts are discussions of a certain topic and my point of view on them. The banner for this feature is designed by Michelle from Limabean Designs.
Today I want to talk about author newsletters. I can’t fully remember how this topic came to me, but it just popped into my mind one day and I decided to go with it. I subscribe to quite some author newsletters and I thought it would be interesting to hear what other thought of this topic. For the purpose of this post I use the term newsletter, but that’s the same as mailing list/ reader group etc however authors might call their e-mail list.
To how many author newsletters do I subscribe?
I subscribe to a lot of author newsletters, I am not even sure how many. But I wouldn’t be surprised if I am subscribed to more than 50 author newsletters at this point and the list keeps growing, maybe even more than 100. So yes I am a bit of a newsletter addict. Every day I’ll have about 1-10 newsletters in my inbox. It depends a bit on the day, I have some authors that know each other or they do a group promo and then I get quite some newsletters about the same promo in a few days time. But I don’t really mind. And most of the authors only send out newsletters a few times each month, so it doesn’t get too overwhelming and I like reading the the newsletters.
When do I subscribe to an author newsletter?
Usually I subscribe to an author newsletter in one of the following five occasions.
- After I read and enjoyed a book by an author. If I read a book by an author and enjoyed that book I am more likely to sign-up for their newsletter. I find newsletters a good way to stay up to date with an author, so after I read a book I enjoyed I might decide to sign-up for their newsletter.
- When I realize I haven’t signed-up for a newsletter by an author I like. Sometimes I don’t sign-up for a newsletter directly after reading a book I enjoyed and if I later realize I haven’t signed-up for an author their newsletter I might still do so. Often this is thanks to a website visit or a on social media post.
- when I see an author mention their newsletter or content in their newsletter. Sometimes I see an author mention their newsletter and this can be motivation for me to sign-up or a reminder that I hadn’t done so yet.
- To Enter a giveaway. Another moment when I might subscribe to a newsletter is to enter a giveaway. Whether it’s a giveaway for newsletter subscribers only or a giveaway where you have to subscribe to author newsletters.
- When I hear about a new author. Sometimes when I hear about a new author this can make me curious and sign-up for their newsletter. This can be on another blog, a group, an author who books a tour with me, hear about one of their books etc.
Why do I subscribe to an author newsletter?
- To hear about new releases. Newsletters are a great way to keep in touch with an author and it’s often one of the places authors almost always announce their new release. I find it a good way to keep up to date about authors their new books.
- To hear about sales/ giveaways. In my opinion an author newsletter is the best place to hear about sales, giveaways etc. This ties in with some of my when I subscribe points, but if I either have read an author their book already and would like to read more or haven’t read a book by them yet or want to, I often subscribe to their newsletter so I can hear about sales and giveaways and maybe get the chance to get one of their books when it’s on sale or enter a giveaway.
- More reliable than social media. A post on social media you can miss, but it’s very unlikely for me to miss a newsletter as I open all the newsletters I get. So a newsletter is often a more reliable way to keep up to date about an author and their books and makes sure I hear about things.
- To see what their newsletter is like. I have a strong interest in book marketing and I love seeing how authors handle their newsletters. What content they share, how they write their newsletters and what they share. It’s really interesting and sometimes I sign-up for a newsletter partly because of that. There are some authors who really write great newsletters and I usually enjoy reading them. It’s fun to see what kind of newsletters I like reading and which ones not. If I don’t enjoy a newsletter I can always unsubscribe again.
- To join their arc list or reviewers list. Some authors have arc lists or reviewers list either combined with their normal newsletter or you have to sign-up for their standard one and can click an option to join their review list. Sometimes this is the reason why I subscribe to a newsletter as I want to join their review team.
- For the extra Content. I have joined a few newsletters to to get access to extra content. Sometimes this is an extra chapter, epilogue, other point of view etc. I usually don’t like it if the epilogue is only for newsletter subscribers, but I do like it when newsletters offer extra content like removed chapters or another point of view through the newsletter and sometimes this is reason enough to sign-up for an newsletter.
- To enter a giveaway. I also listed this at the when already, but it can also be the reason why I sign-up. I have signed-up for newsletters by authors I never heard about just to enter a giveaway. I usually don’t mid if subscribing to a newsletter is required to enter a giveaway, as long as it’s clearly stated. I did remember a few months ago where I entered a giveaway and didn’t realize I would get added to a lot of newsletters and that was a bit annoying. I rather they make it very clear and not just write it in small letters somewhere. I like subscribing to author newsletters, but I do want to know when I do so instead of getting surprised by new newsletters. Usually with newsletters that I join only because of a giveaway I give them a few e-mails to hook me and if not I unsubscribe, but I do like to check out a few e-mails first.
- To get a book from Instafreebie. There are some group instafreebie promo’s going around lately and getting a book from instafreebie can be the reason why I subscribe to an author their newsletter. Some instafreebie books require sign-up to newsletters and for others it’s optional and you have to click that option. I usually only get a book from instafreebie if I am really interested in it and if I want to read the book anyway I usually don’t mind signing-up for a newsletter as well.
- Authors I want to read books by, but haven’t done so yet. Author newsletters are a good place to get a feel for an author and their books. There are some authors who’s books are on my wishlist or to-read list and sometimes I subscribe to their newsletter. It’s a good way to keep in touch with an author and get reminded about them now and then. And as mentioned later it also is the place I am most likely to hear about sales, discounts, giveaways, reviews copies etc.
- For the freebies. Yes I have signed-up for some newsletters because of the freebies. Quite some authors give a free book or novella to newsletter subscribers and if I am curious about the book or author I might subscribe to their list for that reason. So I guess that means that tactic work ;).