Writing Killer Cover Copy
by Elana Johnson
My Rating: 4 stars
Genre: Non-fiction/ self publishing
Craft cover copy that will convert browsers into buyers at a higher rate, entice readers to buy and read immediately, and sell more books!
Writing killer cover copy is an essential skill for anyone who’s written a book, especially authors running their own self-publishing business. Combined with the cover of a book, it’s the most essential piece in an Indie author’s arsenal that can help increase conversions and sell more books.
And the best part? Authors have ultimate control over their cover copy! You can write killer cover copy that will increase your bottom line, and it’s time to stop thinking you can’t.
This short guide isn’t bogged down with stories or fluff. It lays out the essential parts of winning cover copy in easy-to-understand language with actionable steps.
Get inspired in your Indie career with Elana, a multiple USA Today bestseller, Kindle All-Star Author, and author of over 120 novels!
Other books in the Indie Inspiration series:
1. Writing and Releasing Rapidly
2. Writing Killer Cover Copy
3. Writing and Marketing Systems (coming soon!)
I find books on writing blurb or cover copy as this author calls it very interesting. Cover copy/ blurbs and the cover are one of the things the author themselves can fully control when indie publishing and I think it’s so important to get it right. I think when done well those can really make a difference in how well your books sells. I’ve seen this author around and I was curious about her take on writing cover copy.
This was a great read. It’s pretty to the point, with a bit of the author’s personal brand of humor mixed it in to lighten things up a bit. The chapters are well organized and the paragraphs and formatting done in such a way that makes it easy to read. I liked how she broke the concept of cover copy up in different parts and then addressed one by one how to handle those. I liked this idea and it makes the whole of writing a blurb seem less daunting when broken up in these smaller pieces. She also gave some advice on how you could use different parts of this for ads and such.
This book is full of information and guidelines and tips about what to take into account and how to write your cover copy. I liked how she ended each chapter with a few important bullet points. It’s also clear when reading this that the author has been in this business for a long time and knows a lot about the topic. I personally would’ve liked to see a few more examples and then specifically of indie book blurbs. Her explanations are clear enough to stand on their own, but I think a concept like this is brought across even stronger with some great examples.
I feel like I’ll be looking at blurbs differently now with this information and I think it also explains why sometimes I read a blurb that just doesn’t hook me even when I like the concept or author and how other times a blurb really can convince me to buy a book.
To summarize: This is a great read on the topic of writing cover copy/ blurbs. It was a very informative read and I thought her breakdown of the different elements that make up your cover copy was very illuminating and helps break up the process of writing these blurbs and make it seem a bit less daunting. There is plenty of good tips and advice in here and I like the way the book was formatted and set up, which make it easy to read. I would definitely recommend this to authors who want to know more about writing their cover copy.
It’s very true that a blurb can make the difference in whether I pick up a book or not and influences me as much or more so than the cover. Some blurbs are so long that I feel I got the story without needing to read it, others give away huge spoilers, and still others have little to do with what is inside the book. So yes, a good cover copy is golden. I’ll have to mark this one for the pile.
Sophia Rose recently posted…Review: Demon’s Mercy by Rebecca Zanetti
I agree a good blurb can make all the difference when deciding whether to pick up a book or not and sometimes influences me more than the cover. It’s a difficult line to walk as like you said too long isn’t good, but too short either or when the blurb doesn’t fit the story. I thought this book did a great job of explaining the whole process of blurb writing really well.